I love creative thinking,
I can think up different creative ideas in no time but i had to learn, that, it’s one thing to come up with creative ideas and it’s another thing to come up with creative strategies to execute these ideas. Strong/brands don’t just “think up ideas”, they also “think up” creative strategies for executing these ideas.
Strong brands don’t just have “brainstorming sessions” for the fun of it, they do so with an intention of having clear cut “To Do’s” which are never ambiguous but rather S.M.A.R.T.
Embracing this truth has moved me from just “thinking up” ideas, to “thinking up” creative ways of executing those ideas thereby getting result and helping others do same. Also ensuring that all “brainstorming session” should end with S.M.A.R.T outcomes and not confusing ones.
This is what Dreams Meet Strategy is all about; helping individuals, entrepreneurs, employees & employers come up with strategies & execute same appropriately in order to become profitable brands.
